Semantic SEO: Live Testing Topical Authority & Maps Strategy
Semantic SEO is a big word and can be a confusing concept. Semantic SEO as a topic was popularised by Koray Tuğberk GÜBÜR. I have to admit, in the beginning it was impossible to understand him. He has quite a technical prose when it comes to explaining. In my limited understanding, I roughly guessed that […]
Link Building Outreach: How to Get Unlimited Backlinks
High quality link building is a large needle mover for any SEO campaign, like it or not. It is not technical SEO, it’s not on page SEO and it isn’t content either. Yet, link building is one of the hardest things to perform in SEO, especially at scale. I remember starting link building by submitting […]
How to Get High Quality Backlinks with A.I. & Automation
I didn’t build my first backlink until two years into SEO. I got tired of fiddling with on-page SEO elements and finally admitted that link building is the needle mover. Yet, link building is often cited as the most challenging aspect of SEO… let alone automating it. Nonetheless, anything painful and tedious can be carefully […]
Cold Email With A.I. – From 7% to 30% Open Rates
My first two B2B cold email campaigns started with a lacklustre 7% open rate. That’s when I cold emailed one tenth of the legal industry in Singapore in a totally sloppy manner. Today we’re doing a 25 to 30% open rate through this cold email outreach workflow. Increased response rates lead to more leads. To […]
Law Firm Website Design: 5 Simple Tweaks to Get More Clients
I once faced a legal dispute, found it difficult to get information online to aid my case and ended up relying on A.I. to help with court processes. That led me to take an interest in legal marketing, and I ended up helping a law firm tweak their website design and with their client acquisition […]
Words That SELL! Confessions from a Singaporean Copywriter
Have you ever read a sales page, an email from a company, a product description on Amazon, listened to a seven minute YouTube video or clicked on a Facebook ad whilst browsing through your Facebook newsfeed? They all fall under one umbrella: copywriting. Yes, copywriting is a foundational building block of the art of advertising. […]
How Many Backlinks Do You Need To Rank? (a Technical Guide)
You run a small or micro business and your competitors are HUGEEE companies, with big headcounts and unlimited marketing budgets. You take a look at your own tiny SEO budget and think… how am I ever going to beat them? They have all the budgets to buy all the good quality backlinks they want, and […]
B2B Lead Generation: ZERO Connections to 1st Client with AI
Imagine trying to break into an industry, trying to build proof and trust, and starting from zero. Well, here is how I landed my first legal marketing case study without spending a dollar on ads. I barely had warm introductions, no industry connections, and no friends who were practising lawyers. I did have some track […]
Best SEO Tools for Small Business: Simple and Affordable
Many small business owners like SEO as it’s ‘free‘ organic traffic, and having top rankings on Google is reputable for their business. If you’re a DIY micro business owner like me, then you may be interested in a SEO tools stack that took a complete SEO beginner like me from 1k to 20k in global […]
How to do a Detailed Technical SEO Audit to Increase Traffic
Getting your technical SEO right is like getting a free lunch. Why would you not want to do it? Today, with Google’s limited crawl budgets and A.I. spam, anyone with access to ChatGPT can upload a blog post and get their content indexed. Yes, search engines actually spend money to crawl your site. So you […]