Digital Marketing in Healthcare: How to Get Patients Online
Today, digital marketing channels such as SEO, SEM, and Meta advertising are highly effective for driving patients to your clinic. However, as a doctor, dentist, psychologist, physiotherapist, chiropractor, or healthcare practitioner, you spent years in medical school to help patients, not to write Google Ads copy, troubleshoot WordPress installations, conduct SEO keyword research, or manage […]
Digital Marketing Strategy for Law Firms in Singapore
Traditionally, the marketing journey for smaller law firms begins with word of mouth referrals, local reputation, personal connections or an ad space in a local newspaper. Traditional marketing can reach targeted audiences through respected publications like The Straits Times. Older demographics and senior decision makers may still value printed media such as magazines and newspapers […]
SEO Content Marketing For Law Firms: LIVE Case Study
I started on a performance marketing case study in the legal industry for Contigo Law’ LLC. Since I was SEO trained, I also revamped his site’spractice area landing page based on SEO principles. The page ended up ranking on Google.com.sg Page One for “debt recovery lawyer Singapore”. Our team also managed to drive some free […]
Cold Email Lead Generation with A.I. – B2B 30% Open Rate
Here is how I landed my first legal marketing case study without spending a dollar on ads, using outbound cold email lead generation. I had barely any warm introductions, zero industry connections, and no friends who were practising lawyers. I did have a track record as a digital marketer, so I set out to learn […]
Lead Generation Metrics & KPIs: How to Measure What Matters
The goal of lead generation is to generate sales, revenue and customers. Especially for small businesses. Yet, many fall into the trap of vanity metrics. Likes, reach and followers. Marketing specialists and professionals may also end up falling into the trap of measuring everything, obsessed with dashboard metrics… and end up measuring nothing. I shall […]
Local SEO for Dentists: Show for “Dentist Near Me” Searches
Looking to show up when someone searches in Google for a dental treatment? Even before thinking of ranking for tougher queries like “root canal treatment in Singapore”, you can show up for hyper localized searches. This known as local SEO. In short, you want your clinic to be showing up when a user types “dentist […]
Semantic SEO: Live Testing Topical Authority & Maps Strategy
Semantic SEO is a big word and can be a confusing concept. Semantic SEO as a topic was popularised by Koray Tuğberk GÜBÜR. I have to admit, in the beginning it was impossible to understand him. He has quite a technical prose when it comes to explaining. In my limited understanding, I roughly guessed that […]
Link Building Outreach: How to Get Unlimited Backlinks
High quality link building is a large needle mover for any SEO campaign, like it or not. It is not technical SEO, it’s not on page SEO and it isn’t content either. Yet, link building is one of the hardest things to perform in SEO, especially at scale. I remember starting link building by submitting […]
How to Get High Quality Backlinks with A.I. & Automation
I didn’t build my first backlink until two years into SEO. I got tired of fiddling with on-page SEO elements and finally admitted that link building is the needle mover. Yet, link building is often cited as the most challenging aspect of SEO… let alone automating it. Nonetheless, anything painful and tedious can be carefully […]
Words That SELL! Confessions from a Singaporean Copywriter
Have you ever read a sales page, an email from a company, a product description on Amazon, listened to a seven minute YouTube video or clicked on a Facebook ad whilst browsing through your Facebook newsfeed? They all fall under one umbrella: copywriting. Yes, copywriting is a foundational building block of the art of advertising. […]