Entrepreneurs are entrepreneurs for existential reasons. They don’t conform to the status quo; they are passionate about their product or service, and the good ones eventually go on to transform entire industries. Think Sim Wong Hoo, founder of Creative, and Lim Hock Chee, CEO of Sheng Siong.

My father, barely a PSLE graduate, did everything from gas delivery to cleaning to running a chicken rice stall before eventually settling on his own fishmonger outlet at a wet market. My mother, who started working right after her O Levels, worked her way up from a clerk in a leading airfreight-forwarding SME in Singapore.

My family faced financial struggles when I was young. Whilst my mother placed a huge emphasis on my formal education, I leaned toward entrepreneurship from an early age.

I started my first business at twenty two, thinking I was Asian Steve Jobs. I failed miserably trying out SEO after spending an entire year writing blog articles one after another. There were crickets on my website with no customers. I packed up my bags and went back to university.

Fast forward 5 years later. I bootstrapped a dating advice for men’s business with only $6000 in the bank. I grew MarcusNeo.Com to 20k+ in global readers and $100000 of revenue as a one man employee. Using white hat link building SEO and paid advertising. Everything bootstrapped. I even did two commentaries on ChannelNewsAsia: one of them here.

I did EVERYTHING from website development to SEO to Facebook advertising, to copywriting to customer research to offshore team building & management… and etc! Yes, in the trenches, as an operator! No venture capital and no external funding. Simple grit, technical execution and constant iteration.

That’s when I learned lead generation is one of the most important aspects to any business.

The pandemic hit, an American company came knocking and I exited for personal reasons. The site got acquired by the holding company of BeyondAges.Com in 2021.

That led me to joining NextLevel Singapore, an IMDA approved digital marketing agency. I helped brick and mortar SMEs in Singapore grow their business through digital marketing. I worked on accounts from ECommerce Selling F&B products to streetwear. Even helping one of our clients scale to more than half a million in revenue with just ONE ad and ONE product.

I then had the good opportunity to take on digital marketing on an enterprise level. I joined one of the biggest banking groups in South East Asia as an e commerce specialist. That led me to manage up to 1m in ad budget and generate 1m in digital travel insurance revenue a month.

Yes, hit me with your corporate buzzwords from ‘alignment’ to start up buzzwords such as ‘product market fit’!

This is why when we build digital assets here at our agency, we take an ‘end to end approach’. Yes, buzzword once again. However, we are able to consider everything from technical SEO considerations (when building up landing pages) to brand, positioning, product, and your offer.

In our recent case study with a law firm that does civil litigation: Contigo Law LLC, we executed a lead generation campaign, but ended up helping them rank for “debt recovery lawyer Singapore” on google.com.sg page one for absolutely free. That’s a commercial keyword with at least 500 searches a month.

I like to tell people, one good marketer can entirely change your business and change your life. I hope to be that one good marketer. We hope to be that one good marketing partner.

Formally, I hold a BSc in Business Management from University of London. I am also Google Tag Manager certified and received an advanced GA4 Certification by Marketing Interactive.

These days I am funking around with simple frontend tech solutions. I like delving into human psychology and behaviour. I also hold a certificate in solution focused brief therapy. You’re more than welcome to reach out to me through LinkedIn.