I had a throbbing pain in my left premolar tooth. I looked high and low for a dentist that best suited my needs.
The public healthcare system took too long. I got pushed around from the polyclinic to the National Dental Centre and was scrambling to find information on CHAS card subsidies.
I eventually settled on a specialist dental clinic that put out transparent fees and clearly illustrated why their approach to holistic dentistry and root canal treatment was different from every other dental clinic. I was willing to pay a premium for it.
Healthcare is a lifelong investment after all.
My own customer journey taught me as a marketer: the educated and empowered patient is a sold patient.
I did not find the experience of being pushed from GP doctors in our polyclinic system to long wait times at the National Dental Centre particularly pleasant. It is not their fault as they are swamped with cases.
Yet the general public, like myself, are far from medically trained.
As patients, when in pain, we are constantly searching for solutions and options from the healthcare industry so that we can ease our pain.
That is where healthcare marketing comes in.
I get it. You are a doctor or medical practitioner. You went to medical school, not to write Google Ads copy, deal with WordPress installations, or manage a CRM pipeline.
That is where we come in.
Marketing to cold audiences, people who have never heard of you, is completely different from getting referrals from other doctors or word of mouth from existing patients.
To grow online, you need to be perceived as the obvious expert by someone who has never met you.
Most clinics try to market every service to every patient at once. That spreads budget thin and dilutes messaging.
For example, a physiotherapy clinic that tries to reach sports injury patients, elderly rehabilitation patients, and post-surgery recovery patients all at the same time ends up resonating with none of them.
Our team starts by identifying the one patient type or service that gives your clinic the clearest path to growth.
This looks like focusing on ONE campaign, built around ONE ideal patient avatar and getting it right before scaling.
Through understanding who your ideal patient is, what they’re searching for, what they’re afraid of, and what would make them choose you over others, we build a foundation that everything else sits on.
Our approach starts by identifying the right traffic channel for your patient type, or even introducing a mix!
For conditions where patients are actively searching for solutions, Google Ads targets them at the exact moment they are looking.
For elective and aesthetic services where patients need to be educated before they decide, Meta ads open up a blue ocean opportunity that most clinics in Singapore are not fully tapping yet.
Our campaigns are built within PHMC guidelines from day one. Compliance is built into every ad, every landing page, and every piece of copy.
Spending all your time adjusting ad budgets is not a good use of your time. Your landing page is where most of the persuasion happens, not your ads.
Medical terminology can be confusing and even frightening to the average patient. A page full of clinical language and procedure names does not build trust. It builds hesitation.
This is why researching your ideal patient’s fears, questions, and objections before writing a single word of copy is non-negotiable.
Taking the research from Step 1, our team works together with you to craft content, designs, and clear calls to action that speak to your patients in plain language. We address what they are worried about, answer what they are searching for, and make your clinic feel like the safe and obvious choice.
Generic pages that simply list your services are not enough. Patients are not buying a procedure. They are buying confidence that they are in the right hands.
One thing most clinics underestimate is how much is riding on good tracking and analytics.
The goal is simple. Make $2 for every $1 you put in, then scale the spend. This is only possible when you know exactly which campaigns are generating booked appointments, which are generating tyre kickers, and which are burning budget quietly in the background.
Our team tracks every lead, follows up on campaign performance with you regularly, and optimises based on real patient acquisition data. Not impressions. Not clicks. Actual appointments.
Clinic owners we speak to eventually ask about SEO. And yes, SEO is valuable. However, traditional SEO takes 8 to 12 months to show meaningful results.
SEO should come after you already have a paid ads strategy that is working.
Get the foundation right first. Build a campaign that pays for itself. Then layer on SEO as a compounding asset on top of an already profitable system.
Help more people find your practice when they are struggling with anxiety, burnout, or depression and do not know where to turn. Create helpful content that answers questions they are too afraid to ask. Make reaching out feel non-judgmental and safe.
Many patients put off physiotherapy hoping the pain will resolve naturally. They wait too long and the condition worsens. Help patients discover the benefits of physiotherapy and your practice when they are dealing with back pain, sports injuries, or post-surgery recovery and need relief fast.
Is chiropractic actually safe? Is it scientifically proven? I'm worried about someone cracking my spine." Help more patients take that first step to resolving chronic pain that may be affecting their sleep, work, and daily life.
Going to the dentist is scary for everyone, from kids to adults. Help patients in pain choose your dental clinic by curating healthcare marketing content unique to your practice that eases their fears, answers their questions, and makes your clinic feel safe before they even walk in.
Will it look natural? Will it hurt? What if something goes wrong? These are the questions every aesthetic patient asks before committing. Help patients make educated and reassured choices by addressing these fears upfront, making your expertise feel approachable even before the first consultation.
More often than not it is not the patient doing the searching. It is a worried spouse, a concerned child, or a family member trying to find the best possible care for someone they love. Help them find your specialist clinic when they need reassurance that their loved one is in the right hands.
Step 1: Install and Set Up Analytics
First, we set up proper tracking. Google Tag Manager, Google Analytics, Facebook Pixels, conversion tracking and all that good stuff. Yes, free for you. Entirely on our cost.
Step 2: Establish Baseline Metrics
Then we both agree on what a qualified lead looks like. How many qualified leads do you need? What counts as qualified? What’s each lead worth and does it make sense for your business? Then we put this in writing.
Step 3: Track Performance
Then we run the campaigns and track leads generated, cost per lead and sales. Our team also optimizes and tweaks your campaign along the way.
Step 4: You Pay Only When We Hit Performance
Hit the agreed numbers? You pay us our worth. The numbers not met? You don’t pay. Simple as that.
The Catch
This performance partnership model requires both hands to clap. Here, we’re risking our resources on our end. Hence, we don’t work with just anyone. If you want an agency that’ll nod along and never push back, that’s not us. We only work with companies willing to execute and adapt.
Fill out a few simple questions to see if you qualify for a complimentary Patient First Acquisition Audit. Our team will show you exactly how to attract the right patients without relying on referrals or posting constantly on social media.
This is dependent on budget and existing assets. However, assuming we start from scratch, it'll take around two weeks of planning (no ad spend just yet), and you should be able to see your first lead/ enquiry within 24 hours of ad launch.
No. The cool part about performance marketing is that you can vary the budget to your liking. However we recommend starting with at least $500 at minimal budget, focusing on one patient avatar and service, this will allow for space and time for optimization of the campaign.
We help clinics attract the right patients through search engines, paid advertising, and content that builds trust. Think of us as the team that handles everything between a patient searching for help online and them booking an appointment with you, so that you can focus on being a physician.
First we do not lock you in long term retainers that keep billing regardless of results. Our goal is in patient acquisition, not social media likes or virality. Our case studies span technically complex fields like legal services. Our strength is in taking complicated jargon and making it easy for everyday people to understand.