Cold Email Lead Generation with A.I. – B2B 30% Open Rate
Here is how I landed my first legal marketing case study without spending a dollar on ads, using outbound cold email lead generation. I had barely any warm introductions, zero industry connections, and no friends who were practising lawyers. I did have a track record as a digital marketer, so I set out to learn […]
Lead Generation Metrics & KPIs: How to Measure What Matters
The goal of lead generation is to generate sales, revenue and customers. Especially for small businesses. Yet, many fall into the trap of vanity metrics. Likes, reach and followers. Marketing specialists and professionals may also end up falling into the trap of measuring everything, obsessed with dashboard metrics… and end up measuring nothing. I shall […]
Words That SELL! Confessions from a Singaporean Copywriter
Have you ever read a sales page, an email from a company, a product description on Amazon, listened to a seven minute YouTube video or clicked on a Facebook ad whilst browsing through your Facebook newsfeed? They all fall under one umbrella: copywriting. Yes, copywriting is a foundational building block of the art of advertising. […]
A/B Testing: What is It and Why You May Want to Skip It
“Let’s do an A/B test”. This is a common buzzphrase thrown around during my agency and enterprise days as a digital marketer. Today, A/B testing is a popular concept used for decision making amongst marketers, product teams and web developers. It’s strewn about as a buzzword amongst product teams to marketers that want to sound […]
Facebook Advertising for SME Growth: (Case Study + Results)
“We just burned $20K on a marketing company and got almost nothing out of it.” Sound familiar? You may have tried running quick capture lead forms that generate plenty of contacts but zero clients. You’ve hired agencies that promise the moon but deliver graphs and buzzwords instead of actual cases. Yes, it is possible to […]