B2B Lead Generation: ZERO Connections to 1st Client with AI
Imagine trying to break into an industry, trying to build proof and trust, and starting from zero. Well, here is how I landed my first legal marketing case study without spending a dollar on ads. I barely had warm introductions, no industry connections, and no friends who were practising lawyers. I did have some track […]
Best SEO Tools for Small Business: Simple and Affordable
Many small business owners like SEO as it’s ‘free‘ organic traffic, and having top rankings on Google is reputable for their business. If you’re a DIY micro business owner like me, then you may be interested in a SEO tools stack that took a complete SEO beginner like me from 1k to 20k in global […]
How to do a Detailed Technical SEO Audit to Increase Traffic
Getting your technical SEO right is like getting a free lunch. Why would you not want to do it? Today, with Google’s limited crawl budgets and A.I. spam, anyone with access to ChatGPT can upload a blog post and get their content indexed. Yes, search engines actually spend money to crawl your site. So you […]
Singapore SEO Pricing: Costs and Whether It’s Worth It
The prices for SEO services in Singapore can be jarringly different depending on which SEO agency you approach. Some marketing agencies boldly guarantee page one rankings for 20-200 keywords for just $500 monthly, while others charge a minimum of $1500 per month on link building costs alone. There will always be SEO agencies out there […]
Civil Litigation Law Firm Marketing Case Study in Singapore
Here’s the case study from Contigo Law LLC, headed by Kelvin Ong. He mentioned that the legal industry has traditionally relied on warm referrals. However, he said he is always looking to build pipelines five years ahead of time, and we worked together on a subsection of civil litigation: his debt recovery practice area. If […]
Small Law Firm Marketing Strategy when Referrals Aren’t Enough
You are a smaller boutique legal firm looking to expand your practice in the heartlands? You’re worried about the competition, the brand and firepower a big four firm has? There is an advantage that smaller firms has. Big brands may not be able to leverage social media and the internet as effectively because of bureaucracy. […]
Affordable Link Building Services: What It Really Costs
Yes… the black box of link building. The truth? Good link building is time consuming and labour intensive. It is also said to be the most difficult part of SEO. I hated it for years. This is also backed up by a public poll done by Gael Breton from AuthorityHackers. Even the professional SEOs consider […]
SEO Case Studies: 0 to 20K Traffic in 8 Months from my HDB
I shall discuss two SEO case studies. I started both sites from ground zero. No domain authority. No aged domains. They were started in my Singaporean HDB bedroom. The first site was built on passion, in the dating advice for men niche, and I eventually got it to around 20k global readers and sold it […]
A/B Testing: What is It and Why You May Want to Skip It
“Let’s do an A/B test”. This is a common buzzphrase thrown around during my agency and enterprise days as a digital marketer. Today, A/B testing is a popular concept used for decision making amongst marketers, product teams and web developers. It’s strewn about as a buzzword amongst product teams to marketers that want to sound […]
Facebook Advertising for SME Growth: (Case Study + Results)
“We just burned $20K on a marketing company and got almost nothing out of it.” Sound familiar? You may have tried running quick capture lead forms that generate plenty of contacts but zero clients. You’ve hired agencies that promise the moon but deliver graphs and buzzwords instead of actual cases. Yes, it is possible to […]