Cold Email With A.I. – From 7% to 30% Open Rates
My first two B2B cold email campaigns started with a lacklustre 7% open rate. That’s when I cold emailed one tenth of the legal industry in Singapore in a totally sloppy manner. Today we’re doing a 25 to 30% open rate through this cold email outreach workflow. Increased response rates lead to more leads. To […]
Law Firm Website Design: 5 Simple Tweaks to Get More Clients
I once faced a legal dispute, found it difficult to get information online to aid my case and ended up relying on A.I. to help with court processes. That led me to take an interest in legal marketing, and I ended up helping a law firm tweak their website design and with their client acquisition […]
Words That SELL! Confessions from a Singaporean Copywriter
Have you ever read a sales page, an email from a company, a product description on Amazon, listened to a seven minute YouTube video or clicked on a Facebook ad whilst browsing through your Facebook newsfeed? They all fall under one umbrella: copywriting. Yes, copywriting is a foundational building block of the art of advertising. […]
B2B Lead Generation: ZERO Connections to 1st Client with AI
Imagine trying to break into an industry, trying to build proof and trust, and starting from zero. Well, here is how I landed my first legal marketing case study without spending a dollar on ads. I barely had warm introductions, no industry connections, and no friends who were practising lawyers. I did have some track […]
A/B Testing: What is It and Why You May Want to Skip It
“Let’s do an A/B test”. This is a common buzzphrase thrown around during my agency and enterprise days as a digital marketer. Today, A/B testing is a popular concept used for decision making amongst marketers, product teams and web developers. It’s strewn about as a buzzword amongst product teams to marketers that want to sound […]
Facebook Advertising for SME Growth: (Case Study + Results)
“We just burned $20K on a marketing company and got almost nothing out of it.” Sound familiar? You may have tried running quick capture lead forms that generate plenty of contacts but zero clients. You’ve hired agencies that promise the moon but deliver graphs and buzzwords instead of actual cases. Yes, it is possible to […]